{"id":1370,"date":"2017-06-28T11:04:33","date_gmt":"2017-06-28T08:04:33","guid":{"rendered":"https:\/\/itameriprojekti.fi\/?p=1370"},"modified":"2023-12-27T14:15:58","modified_gmt":"2023-12-27T12:15:58","slug":"dream-it-do-it","status":"publish","type":"post","link":"https:\/\/itameriprojekti.fi\/sv\/nyheter\/dream-it-do-it\/","title":{"rendered":"\u201cDream it. Do it.\u201d"},"content":{"rendered":"

Sommaren 2014 seglade jag med min b\u00e5t p\u00e5 \u00d6stersj\u00f6n. D\u00e5 b\u00f6rjade jag p\u00e5 allvar t\u00e4nka p\u00e5 hur allvarligt \u00d6stersj\u00f6ns tillst\u00e5nd egentligen var och best\u00e4mde mig f\u00f6r att n\u00e5goting beh\u00f6ver g\u00f6ras. Jag fick pl\u00f6tsligt en id\u00e9 om att skapa n\u00e5got som senare skulle bli \u00d6stersj\u00f6projektet. Jag kunde d\u00e5\u00a0inte ens ana vart den lilla id\u00e9n skulle leda \u00c5landsbanken i framtiden.<\/p>\n

\u00c5landsbanken har sedan 1997 finansierat projekt som bidrar till att skydda milj\u00f6n. \u00d6stersj\u00f6projektet <\/strong>var d\u00e4rf\u00f6r ett naturligt s\u00e4tt att forts\u00e4tta bankens m\u00e5lmedvetna milj\u00f6arbete. Under tv\u00e5 \u00e5r, har vi arbetat med v\u00e5ra lojala kunder och flitiga samarbetspartners f\u00f6r att \u00f6ka medvetandet om \u00d6stersj\u00f6n och f\u00e5 havet att m\u00e5 b\u00e4ttre.<\/p>\n

Vi skapade \u00d6stersj\u00f6projektet f\u00f6r att finansiera och st\u00f6dja projekt som bidrar till att f\u00f6rb\u00e4ttra \u00d6stersj\u00f6ns tillst\u00e5nd. Dessutom lanserade vi v\u00e4rldens f\u00f6rsta biologiskt nedbrytbara betalkort, \u00d6stersj\u00f6kortet<\/strong>, samt \u00c5land Index<\/strong> som ber\u00e4knar konsumenternas ekologiska fotavtryck enligt sina ink\u00f6p och ger olika alternativ f\u00f6r att kunna kompensera f\u00f6r koldioxidutsl\u00e4ppen. S\u00e5 h\u00e4r skapar vi automatiskt en koppling mellan det dagliga beteendet och milj\u00f6belastningen p\u00e5 ett s\u00e4tt som v\u00e4cker uppm\u00e4rksamhet, skapar f\u00f6rst\u00e5else och \u00f6kar engagemanget. Vi hoppas att vi med tiden kan uppt\u00e4cka hur sm\u00e5 f\u00f6r\u00e4ndringar i v\u00e5ra konsumtionsvanor kan p\u00e5verka v\u00e5r v\u00e4rld.<\/p>\n

Som ordspr\u00e5ket s\u00e4ger, kommer h\u00e5rt arbete att bel\u00f6nas<\/h3>\n

Vi p\u00e5 \u00c5landsbanken fick uppleva detta tillsammans med v\u00e5r reklambyr\u00e5, RBK Communication, den 20 juni d\u00e5 \u00d6stersj\u00f6projektet och \u00c5land Index bel\u00f6nades med det prestigefyllda Grand Prix-priset i Cyber kategorin i Cannes Lions 2017 festival<\/strong>.<\/p>\n

Cannes Lions \u00e4r k\u00e4nt v\u00e4rlden \u00f6ver som det mest framst\u00e5ende priset inom kreativ kommunikation och d\u00e4rf\u00f6r \u00e4r jag mycket tacksam \u00f6ver att vi har f\u00e5tt ett s\u00e5dant erk\u00e4nnande tillsammans med v\u00e5ra aff\u00e4rspartners RBK Communication, Hill+Knowlton Strategies, Crosskey, Mastercard, KPMG, Gemalto, Thomson Reuters och m\u00e5nga andra. Bakom allt detta ligger naturligtvis f\u00f6rtroende och st\u00f6d fr\u00e5n v\u00e5ra kunder som tillsammans med oss vill g\u00f6ra en skillnad. D\u00e4rf\u00f6r vill vi ocks\u00e5 ge ett stort tack till er.<\/p>\n

Du kan hitta mera information om Cannes Lions Grand Prix-priset h\u00e4r<\/a>.<\/p>\n

Som sagt, genom samarbete kan man uppn\u00e5 n\u00e5gonting stort. D\u00e4rf\u00f6r uppmuntrar vi er att delta i \u00e5rets \u00d6stersj\u00f6projekt med milj\u00f6projekt som har \u00d6stersj\u00f6n i fokus. L\u00e4s mer om t\u00e4vlingskategorierna, bekanta dig med f\u00f6rra \u00e5rets projekt och ans\u00f6k!<\/a> Ans\u00f6kningstiden p\u00e5g\u00e5r till den 30 september och de b\u00e4sta id\u00e9erna bel\u00f6nas! Kom med och dra ditt str\u00e5 till stacken f\u00f6r ett friskare \u00d6stersj\u00f6n.<\/p>\n

– Anne-Maria Salonius, direkt\u00f6r \u00c5landsbanken Finland och jury ordf\u00f6rande i \u00d6stersj\u00f6projektet<\/p>\n","protected":false},"excerpt":{"rendered":"

Sommaren 2014 seglade jag med min b\u00e5t p\u00e5 \u00d6stersj\u00f6n. D\u00e5 b\u00f6rjade jag p\u00e5 allvar t\u00e4nka p\u00e5 hur allvarligt \u00d6stersj\u00f6ns tillst\u00e5nd […]<\/p>\n","protected":false},"author":3,"featured_media":94,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-1370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"yoast_head":"\n\u201cDream it. Do it.\u201d - \u00d6stersj\u00f6projektet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itameriprojekti.fi\/sv\/nyheter\/dream-it-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cDream it. 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